How To Drive Website Traffic With Powerful Articles

Posted on February 10, 2012 by Joseph Despariak

Welcome to the video presentation of Driving Traffic With POWERFUL Articles

How to apply a powerful article marketing concept to your website

In this video we will discuss the 4 Major Article Parts necessary in your article marketing. A written article must possess the 4 major parts to receive the highest consideration from search engines as a high-quality piece. Leave out any of the 4 major parts and you degrade your article making it less valuable to the search engines and subsequently the reader.


               Click on the video to play

All 4 major parts are intertwined to result in one factor- Relevancy Relevancy is the key to success in article marketing for traffic.

The four parts are

  • Keywords and Phrases
  • Links inter and cross
  • Spelling, grammar and format
  •  Content and Information

As shown in this diagram, each part of the article is intertwined with each other. Each part has a job to accomplish and is vital in establishing the relevancy of your content.

The first part of our article structure is Keywords and Phrases. Obviously keywords are what drives the search engines to your site. The keyword is a vital factor in content. Proper keyword usage with a strategy known as semantics is the secret to getting indexed. Semantics are the relation of words to each other. All major search technology utilizes semantics to determine the overall value of content. Therefore, powerful content must contain semantically related phrases.

At one time, if you included a few keywords in your content, that was sufficient to get Google to index your article. However, the game has changed… Now, search engines require highly related content. To get indexed you need related phrases and content. Search Technology has advanced and now Search Engines are far more selective in choosing content to index.

In this example, we will use Tomato as our primary keyword; For relevancy, we must include several RELATED keywords. Such as, Horticulture, Vegetable, Planting, seedling, and gardening. All of those keywords are related to Tomato, therefore adding power to your content.

Semantic Keywords Finding related keywords is your first step to successful and powerful articles. The Auto-Link Generator starts with a semantic search engine that gives you a variety of choices in selecting the right keyword phrases to include in your article.

Our next article structure deals with the usage of links, crosslinks and interlinks. InterLinks are links that point to content on your own domain (from the same www). Related content linked together inside of your own domain. CrossLinks are links that point to content across domains (from a different www). Related content linked from other domains, whether owned by you or not, to your domain.

As an example the Article here is linked to 3 other articles on the same domain. All the content between the 4 articles are highly related. In this example, one article is interlinked with 3 others on the same domain and then one of those articles are crosslinked to a set of related articles on a different domain.

Crosslinking should be across several different types of websites, in this example, you can see a Blog, a 2nd blog, an Article directory and a social site. Keeping your content related and linked in this strategy will increase the value of your content overall. Following the arrow, you can see the potential path a search engine spider would take. Indexing all of your content as it passes through several domains.

Link Formatting is extremely important for search engine value. The Auto-Link Generator automatically formats your content to crosslink and interlink your related articles, saving you time and confusion as to what to link to or how.

The next segment of good structure in your article is the Content and Information you provide. The building blocks of an article must contain enough information to get the reader to act. Your content must Provide a path to a solution, offering suggestions or explanations. The reader has a question or need, you provide the who, the what and the where with suggested actions on how to resolve the readers quest.Finally, providing a solution.

Keep the content related throughout the article. Stay on point; focus your article on a single point. You can expand your content by writing additional articles to cover more points. Ensure you are providing the reader with a good experience, allow them to discover something that will help them – After all, they arrived at your article to find information, therefore, provide what they want. In addition, keeping your content related will give the search engine reason to index your article.

The Auto-Link Generator helps you find related information, images and resources to add value to your content.

Finally, the last construct in your article is proper Spelling, Grammar and Format. Search Technology is far more advanced today, even misspellings will affect your ability to rank. Google, for example, uses a readability index to determine the quality of content. The higher quality your article, the better score and ultimately, the better indexing. The same is true for grammar.

Failure to utilize basic grammar rules will affect your ability to rank better. Search algorithms are designed to pinpoint content that is outside of the norms of proper grammar, spelling and formatting. Too many commas, extraordinary long sentences, no paragraph breaks are all indicators of potential content that is trying to game the search engine. These flawed articles are given very low quality scores. Your content does not require perfection, however, poor quality content will reflect poor indexing.

Formatting your article is important for the visitor and search engines – it facilitates ease of reading and Search engines recognize well formatted content.
Proper formatting is to break your content into 6 or more paragraphs, each containing 2 or 3 sentences. Every paragraph must contain at least one semantic keyword phrase.

The Auto-Link Generator puts everything in order! Your article is structured properly. Step by step, you know what to write alleviating the confusion of where to go next.

The foundation for a high quality powerful article is to combine all the building blocks.

  • Keywords
  • Links
  • Content
  • Format

Including all these in your article will give you an advantage towards driving traffic from the search engines to your site.

Get Started Now!
The Auto-Link Generator gets you started with semantic keyword research, setting your links to interlink and crosslink your content, organizing content, and formatting your article for search engines.
For more information, check out these great resources;

Premium Article Directory http://www.marketersdomination.com
Auto-Link Generator Article Software Tool       http://caligonia.com/ALG/
Articles on Marketing                 http://nichebusinessideas.info
Free Marketing Forum                 http://marketersdomination.net
Free Article Re-Writer                   http://caligonia.com/a2/rewrite.php
Audio Provided By: Terra Kern  @ http://audaciousaudios.com

How To Drive Website Traffic With Powerful Articles

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Getting Your Website Noticed For Traffic

Posted on February 1, 2012 by Joseph Despariak

There are literally dozens of different ways to get your website noticed, some are simple, while others require time and effort. Lets look at some ways to get your website on the map of the world wide web, and build traffic to your website

There are three basic elements that you should focus on to getting traffic to your website. Aside from the basic driving traffic SEO (search engine optimization) of proper keywords, proper formatting of your content, and quality relevant posts, you want to give your readers a reason to spend time on your site. This is called engaging your visitor, Engaging a visitor is crucial for success.

What are the best ways to engage your visitor and getting traffic? As I stated, there are three basic elements that ALL traffic is attracted to: those elements are;  Education, Inspiration and Entertainment. Some business people refer to this as magnetic content, content which will ‘stick’ to the reader and possibly encourage them to pass it on.

Educate

Impart your knowledge of a particular subject onto your visitor. Do you know of some way to accomplish a task faster? A method that may enlighten a person, or a technique or trick that could make someone’s job easier? Education is a great selling point in getting traffic to engage on your site.

Share those tips without an expectation of selling something to your reader, and your reader will naturally appreciate the knowledge. You can also ask your visitor to share some of their tips in the comments section. This encourages their engagement on the site, and potentially could start a conversation between several readers.

Inspire

Tell your visitor about an experience you have had in your niche and show what positive outcome it has brought you. Inspiring your reader to take action and better themselves is always an excellent method of getting a visitor to engage on your site.  If you share what something has done to make your life better, it very well could be the key to what your reader is seeking to better their lives.

Ask your visitor to share their trials and tribulations and offer suggestions on how your ideas could inspire them to overcome a burden or problem.   Many people are able to accomplish positive actions in their life, but only AFTER they have seen that someone else has overcome the same burden.

My favorite example is how Sir Roger Gilbert Bannister, an English athlete became the first person to ever run the mile in under 4 minutes. Up until 1954, nobody had ever run a 1-mile course in under 4-minutes. However, once Bannister accomplished this, it inspired many athletes, and today, a 4-minute mile is quite common. That inspiration drove others to accomplish a great feat, the same inspiration you can give to your readers.

Entertain

Finally, you want to engage your readers and visitors in some sort of entertaining thoughts. You can utilize several techniques to entertain. Telling a short anecdotal story, provide a video of your educational or inspirational strategy. Quote a famous person or give some short dialogue that will allow the reader to become a part of your story. Even the use of cartoons are an effective tool.

Entertaining a visitor is partly making them feel good about what they are reading or watching and allowing that person to sort of get in the shoes of the storyteller. Show your visitor that you empathize with their situation and provide some sort of outlet for them to understand. Sort of like an epiphany or an ‘a-ha’ moment.

Entertaining is a powerful medium to capture the attention of readers (getting traffic!) and can prove beneficial, especially if your content is worthy of sharing. Ask your reader to share your entertaining thoughts with their friends who also may have a similar situation.

There you have the three basic elements of magnetic content; Educate, Inspire and Entertain. Combining all three of these elements into one is a great method to get your reader to engage more on your site. And don’t be afraid to ask them to share their story or to tell others about your site. Getting them involved is the first step to securing them as a loyal reader!

If you are seeking more great tips for marketing your business online and getting traffic to your website, check out the free marketing forum!

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Driving Traffic With Articles

Posted on January 25, 2012 by Joseph Despariak

There are no secrets to getting search engine traffic, there is merely two types of people, those with the knowledge to drive traffic and those who lack the knowledge. If you are having difficulty obtaining article marketing traffic from search engines, it is likely you merely lack the proper training and knowledge to succeed. That knowledge is what marketers refer to as search marketing.driving traffic

Search marketing is merely gearing your content (or, marketing it) to the search engines in order to receive free traffic from search engine users. In the world of marketing, the concepts of supply and demand apply, likewise it is the same online as it is in the offline world of business. You must meet the demand of the search engines with your supply of content. However, marketing articles is not so plain and simple, as with any product (articles, in this case) you must meet the demands. You supply a quality product and the consumer (search engines) will accept it. On the other hand, if your content is thin and inferior in the eyes of the consumer (Google, for instance), it will never see the first pages of the search results (Rejection!) Therefore, view your marketing articles as a product to be ‘sold to’ search engines.

Now, how will you ‘sell’ your article to the search engines? Well, first you must meet their demands. Your article must have good informative content, well written, including keywords and semantic phrases, as well as additional links to related content that reinforces your point of view. Driving traffic to your website is not just throwing a bunch of loosely written articles all around and hoping they get indexed. You must maximize the article as a premium promotion tool for your site. This means, if you want Google to accept your article, index it and send you traffic, then you must give Google exactly what they want. Otherwise, you will waste a lot of time and effort trying to use articles as a promotion tool.

Applying search marketing techniques to your content is easy. View your article as a product and meet the expectations of the customer (which is the search engine, first). Make a point to turn your article into a real promotion tool by first selling it to the search engine, after all, if the search engine values your content so will readers and potential customers. One major factor in employing content as a promotion tool for your website is to make that content the best and highest quality. Face it, nobody wants low quality, substandard products; not even the search engines.

Another point is to consider carefully where you place your content. Obviously, the major thought is to submit to hundreds of article marketing directory sites. However, that method is worn out and since the Google Panda update, even the most well-known and popular article marketing directory sites are discounted by search engines as low quality content farms. Therefore, your first choice in placing your content should be on your own site or blog, then consider some secondary sites, for example, a paid article directory or a related blog of your own. Remember, search marketing is about selling your content to the search engines first. Therefore, you do not want to just spit out the same article to dozens of low quality sites hoping to get indexed.

That is not to say that all article marketing directory sites are poor quality, some will drive traffic and get indexed. However, Google and other search engines have recently followed the idea of placing quality related content first, such as personal blogs and social sites. The new method of article marketing as a promotion tool is to post the content on your blog first, rewrite that content and then distribute it to various other sites, such as bookmarking, social sites and related blogs.

In order to get the maximum value out of each article, it is helpful to understand what the search engines want. We know they want highly related keywords and key phrases, informative content and relevant links as well as proper grammar and spelling. Most of this is accomplished utilizing simple article marketing software that will assist with keyword research and selection, placement of relevant links to more content and including the appropriate amount of relevancy to your niche. At the end of this post is a link for more info on the article marketing software I apply to my blogs for marketing articles to the search engines.

To sum it up, search engine traffic does not just come because you write articles. Those search engines are not desperate for content, therefore, your content must have higher quality and more than your competition in order to get higher ranking. To gain from article marketing traffic, simply follow the protocols and requirements of the search engines and you will soon realize that the real secret to driving traffic is simply no secret at all.

Discover how driving traffic to your website is easier with quality content.
Utilize the search engines and your content as a promotion tool for your website.

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Traffic Strategy From Search Marketing

Posted on January 24, 2012 by Joseph Despariak

The idea of getting search engine traffic is an old strategy dating back to the early days of the internet. Nevertheless, it is still a viable strategy that works very well for any niche. The technique that is most effective for getting visitors to your website is following what is known as article marketing. Getting article marketing traffic is easier once you know the proper strategies of search marketing.search marketing

The real behind the scenes method to good article marketing is following the proper search marketing techniques. Although you may have read and even followed some of the marketing articles techniques in the past, take time to learn what effectively does work in writing content that search engines will index. Understanding and implementing a good article marketing strategy is one of the most powerful promotion tools for conducting a profitable business online.

The desired goal in article marketing is driving traffic to your website from a search engine results page (SERPs). Therefore, your first step is to know what the search engines expect from you. Your content must comply with several factors or requirements of a search engine, like Google, in order to gain that valuable article marketing traffic. Bear in mind that an article is a powerful promotion tool for your website, with quality content you can drive traffic as a primary means of making money.

The technique of utilizing an article to drive traffic from a search engine is called search marketing. Leveraging a third party site, such as Google, requires that you follow that third party sites protocols. Therefore, let us study some of the things that Google wants in exchange for indexing our site on their site. By following this strategy, you will realize more article marketing traffic coming from Google, and exercise the full capacity of articles as a marketing and promotion tool.

One undeniable truth when marketing with articles is that you must provide the reader with some information that is helpful to their quest. Additionally, balance your content so it contains the best of both worlds for the reader and for the search engine. To accomplish this, let us start by selecting a variety of keywords and keyword phrases that are highly related. The more related phrases (also known as semantic phrases), the better chance you have that search engines will index you. This is especially important if you post your content on an article marketing directory, which usually have a lower value in search results. In search marketing, the additional phrases will give you an edge against competitors.

A secondary step is to dress your marketing articles with highly relevant content links. This means in order to gain the most from the search engines, you want all links in your content to point to additional related and highly relevant content. That strategy will allow your article marketing traffic and the search engine spiders to follow more of your content.

The former method of writing and posting your content on an article marketing directory is not as effective as it once was. Especially with the Google updates that eliminated a lot of lower quality content from the search engine index. Today, an effective article must have higher quality to survive. Your content needs proper keyword relevancy, good content links and a higher quality of writing. All of this is easily achieved either manually or with article marketing software. Either way, employing an article as a promotion tool for your website is still the best strategy.

Start gaining search engine traffic by either writing new content or rewriting some of your former posts and include more semantically related keyword phrases and link to relevant content. The strategy of search marketing will improve your article marketing traffic if you appease the requirements of both the search engine and answer the needs of potential customers. You can easily achieve both goals with ease and a little organized effort.

Improve your search marketing efforts with an article marketing software that does keyword research, format your links and help in
driving traffic to your website.

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